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1. To make artistically and historically important material available for the dedicated collector. This will allow RCA's main retail focus to be maintained and ensure that the general public does not confuse Elvis' actual masters for general release with his substantial outtake material and other specialty material.
2. To create and promote product that satisfies the insatiable appetite of fans for material. It is also appreciated that the extraordinary maintenance of Elvis' dedicated fan base by committed individuals needs commercial support to ensure survival.
3. To steer fans away from buying illegal (bootleg) product. The volume of unofficial audio product in the marketplace reached a level which BMG and Elvis Presley Enterprises, Inc. (EPE) could no longer tolerate. BMG Entertainment International, the RCA Records label and EPE vigorously prosecute any company or individual who violates their copyrights, trademarks and other rights. Bootleg products are seized and all conventions, record fairs, mail order operations and other activities are monitored closely.
Follow That Dream releases six or so Elvis CD's per year. Whenever a new release is ready to be announced, FTD provides information to EPE to post in the FTD News section on Elvis.com and then provides information to its other distributors, fan sites, etc.
At the moment this website has 185 FTD releases (last update: 21/12/2019).